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 1CP100: Reading the Media 1
This module seeks to introduce key concepts essential in the analysis of media forms. By a considered analysis of critical ideas and textual examples the module will introduce crucial analytical skills. The module seeks to address key areas of analysis; semiotics, ideology, representation, consumption and discourse. These key analytical tools will be used to ‘read’ different forms of media and popular culture. All teaching on the module is based upon the Reading the Media Study Pack. [Blackboard]
 3CP020:
Creative Audiences
The module explores the prospects
for practical interventions into contemporary media culture,
engaging students in creative activities through which they
can examine and reflect upon the interrelationships and interactive
potential of a variety of media forms, but in particular network,
digital culture. Tthe module provides consideration of critical,
theoretical concepts of audience, the public sphere, subculture
and intertextuality. Key themes of interest include: the cultural
production of narrative and image in a media driven society;
the aesthetic and ideological challenges presented by contemporary
printed and electronic media; the nature and scope of contemporary
'cultural transactions' within the context of the production,
reproduction and manipulation of media material; the prospects
of 'new' contexts and conditions of production and reception;
the manner in which production and reception of contemporary
media (re)shapes our understanding and experience of subjectivity,
identity, creativity, community and politics. [Blackboard;
See also: Creative
Audiences.com]
 2CP050:
Words & Images
This module, through a series of lectures
and workshops, explores in both a theoretical and creative fashion
the various complexities, relations and tensions between words
and images. The first half of the module is based upon some
key readings, with the aim to develop critical awareness of
theoretical concepts and methods as they relate to a variety
of topics; to include, for example, semiotics, textuality, visuality,
visual culture and rhetoric, the photo-essay form, montage,
and captioning. In the latter half of the module there is an
opportunity to apply this knowledge in a creative project with
the specific outcome of a word-image based production of your
own devising. For this final project you will be encouraged
to use digital technologies and software for image/text production,
manipulation, design and dissemination. [Blackboard]
CONTACT: Sunil
Manghani / Reader in Critical & Cultural Theory
Faculty of Arts /
York St John University / 
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